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Marketing
1.)
Activiste gets Danamon extension
2.)
Standard Chartered banks on marketing
3.)
myTax kicks off pitch
4.)
Sony Ericsson rides HK's first Wifi bus
5.)
New look Mindshare drives off with Daimler
6.)
Droga5 snaps up Puma
7.)
EURO takes Carlsberg's green from NagaDDB
8.)
ADM looks for agency
9.)
BBDO takes the Gunn, LB at 2nd
10.)
Teaching gets buzzed up
11.)
Time to burn the house down
12.)
Now TV pushes Now Hong Kong Channel
13.)
BrandStory retains Asience
14.)
Microsoft updates Windows Live
15.)
Philippines bolsters tourism
16.)
Iris makes experiential expansion
17.)
VW gives Shanghai a heads up on La Vida
18.)
CAAS dons new online look
19.)
M&C Saatchi scores with TMI international account
20.)
Media fragmentation steers Castrol online
21.)
Facebook looks for more ad dollars
22.)
WPP and Nielsen swap assets to complete TNS acquisition
23.)
The Pitch: Building sandcastles in the sky
24.)
OMG discovers the Pathway of consumer spending
25.)
BBC asks the tough questions
26.)
Ministry of Foreign Affairs pitches
27.)
Aggressive marketing drives AirAsia's credit crunch strategy
28.)
DBS puts creative and media up for pitch
29.)
FX's secret revealed
30.)
Citygate tries to lure bargain hunters
31.)
Branding is the light at the tunnel's end
32.)
Accidents happen in Prudential campaign
33.)
Manic Design Cheers-on new wins
34.)
Travel feature MMHK Nov - The long road ahead
35.)
Saatchi Lab makes Spring agency roster
36.)
Understanding Consumers in Tough Times
37.)
Market Research MMHK Nov
38.)
Regional Watch MMHK Nov
39.)
The headlines - a month in News MMHK Nov
40.)
TV Top 20: Game show overtakes drama
41.)
Disney Live! heads out
42.)
Mamma mio! SingTel bags Serie A
43.)
Berjaya's big branded content idea
44.)
Zuji aims to revive online travel sector
45.)
Engagement is key despite confidence slump
46.)
Govt tightens the scrum on hub goal
47.)
The Road not taken
48.)
MARKET RESEARCH FEATURE: Understanding Consumers in Tough Times
49.)
DM Case Study Nov 2008
50.)
Rapping all the way
51.)
Goh Time: Silence Is Not Golden
52.)
A.S. Louken motors on with Pinnacle
53.)
Nokia slashes 450 jobs
54.)
Mindshare to focus on digital offering
55.)
Mobile internet usage in China to slow
56.)
OMG and dgm search together
57.)
Hog's Breath succumbs to Contagious
58.)
Café Deco powers up Asia Miles
59.)
TNBT forges closer ties with the Arab World
60.)
Gift of The Economist this Xmas
61.)
Channel One selects agencies for retail project
62.)
FX programmes "unsanctioned"
63.)
PepsiCo invests US$1bn on China growth
64.)
Saab revs up with creative review
65.)
MAS wins race for in-flight mobile
66.)
Pepsi launches major rebrand
67.)
September sales hit $22.7 billion
68.)
STAR WORLD overhauls on-air image
69.)
AIA swings the axe
70.)
Worried about the economy? Spend up
71.)
Tiger Airways head marketer exits
72.)
Olympic Games spook local brands
73.)
Lee makes Singapore return for Capella
74.)
TBWA-ISC\Malaysia wins award, creates more Michelin (lovin') men
75.)
The Pitch: Money-Money-Money-Money, but is it enough?
76.)
Sennheiser softly beats pitch drum, hires agency
77.)
TV Top 20: News takes a back seat
78.)
Marketing Peer Briefing: Valuing online success
79.)
Is Thailand tourism terrific No Longer?
80.)
GWDS October 2008
81.)
PAYING YOUR WAY
82.)
MOTOR VEHICLE MARKETING FEATURE. Smaller not bigger is better in auto land
83.)
Engineering your own search
84.)
Why designers need to think like a suit
85.)
POSB has a punt on sports sponsorship
86.)
TV Top 20: Gem of Life shines brightly
87.)
ITV looks for pay TV distributor
88.)
It's Milk+Co for Malaysia Airlines' project
89.)
TBU to ramp up regional footprint
90.)
Malaysians optimistic about economic slump
91.)
Real estate players Red after pitch
92.)
Microsoft bolsters Asian presence
93.)
Coke turns on the romance
94.)
Nike turns roads into foam
95.)
Digital pay TV pushes down piracy levels
96.)
The hand shaking is over now it's war
97.)
Asian marketing future rosy
98.)
Lion and Grey part ways
99.)
DMG lands more Volkswagen business
100.)
Eds letter MMHK October
101.)
Tomorrow Group launches research offering
102.)
Lau to head sales at Intercontinental
103.)
ANA/Interbrand: Seniors marketers blind to brand value
104.)
Could branding sway the cheap seat set?
105.)
TUF scores big games
106.)
M-Zone grooves to rebellious teens
107.)
?Whodunnit' murder mystery hits town
108.)
Sixth Sense gets edgy
109.)
Yahoo to swing axe in Asia
110.)
Wwwins boss slams Pathways study
111.)
Domestic brands trump rivals on service
112.)
Esprit accelerates retail expansion
113.)
Blue in Eloqua tie-up
114.)
Radio ad spend jumps 23% in Malaysia
115.)
OgilvyOne's gold the one and only
116.)
MINI's Hercules maximises awards for BBDO/Proximity Malaysia
117.)
JWT takes away Pizza Hut
118.)
Market research slammed as "pathetic"
119.)
FX redefines brand with sexier content
120.)
Mac makes many go green with envy
121.)
Bond returns with new Sony Ericsson gadgets
122.)
Publicitas and SinoTech form partnership
123.)
Bosideng repositions for all seasons
124.)
NBA's great leap forward in China
125.)
Credit Suisse launches campaign at T3
126.)
TSA gets RM$15m sweetner from Nectar Capital
127.)
Iris Singapore's MD heads to London
128.)
SPH: Budget cuts are "premature" for now
129.)
Iris keys in on sponsorship marketing
130.)
CNG expands across Asia and the US
131.)
Esplanade dons new online look
132.)
Hong Kong affluent most mobile savvy in Asia
133.)
Cathay Pacific hit by financial storm
134.)
The Pitch: A groovy kind of road
135.)
IPS ramps up marketing
136.)
CIMB hits all media in chase for ROI
137.)
Trinity P3 readies Singapore outfit
138.)
A320s take off, prices lose altitude
139.)
Langham Hotels hires VP marketing
140.)
Ka-ching: economic slow-down fails to slow shoppers
141.)
Car sales slow for a second month
142.)
NBA arenas to roll out across China
143.)
Wego?s spotlight on hotels
144.)
Upwardly Mobile MMHK October
145.)
Regional Watch MMHK Oct
146.)
Applying the brakes
147.)
Diageo calls pitch
148.)
NTUC FairPrice digital review in play
149.)
Chow Tai Fook wins bid for Peace Mark
150.)
Eight rules to success in China's evolving market
151.)
The headlines MMHK October
152.)
Big up the brand to take on the world
153.)
MasterCard pimps up
154.)
No Pasta Hut for Pizza Hut
155.)
Jian Li Bao hires McCann to rejuvenate brand
156.)
Fernandes takes to the sky in CEO brands
157.)
In-store decisions low in Singapore
158.)
Tourism Australia goes walkabout
159.)
Aegis acquires Clownfish
160.)
Sprice.com embarks on digital push
161.)
TNS accepts WPP takeover bid
162.)
SingTel to cut ad spend
163.)
Travel magazine escape!(s) the presses
164.)
The Pitch: Politics, the great creative inspiration
165.)
Nokia gets musical
166.)
River Festival boosted by F1
167.)
OneXeno introduces new SEM service
168.)
Malaysians want options, comfort and speed
169.)
One more for Group Eight
170.)
Harbour City takes top HKMA/TVB Award
171.)
Was that a pitch you just called?
172.)
The Pitch: Give me your Ideas and I?ll give you my brand...
173.)
Wego shopping together
174.)
The Pitch: The worst kind of PR
175.)
HP takes to fight ?Colouritis?
176.)
Halloween makes its way across Asia
177.)
Divide and sell - the art of marketing
178.)
Feature Sept 2008 - Early Adopters
179.)
Comment - Be a sport
180.)
DM Case Study - September '08
181.)
Jet Airways Reaps Kids' Biennale
182.)
First green account gets low emissions push
183.)
The Pitch: I was wrong
184.)
Old media still tops for consumers
185.)
KL Convention Centre bags two accolades
186.)
Industries face challenge of conservative spending consumers
187.)
Baidu enters online TV market
188.)
SPH ups prices
189.)
GroupM China appoints Jin as trading head
190.)
VisitBritain makes agency appointments
191.)
Premiere expands end-to end
192.)
Octopus Rewards gets a boost
193.)
F1 sponsors: Off the pace?
194.)
SCM boost monthly women's mags
195.)
Shell gets user-friendly with lubricants
196.)
DiGi falls back on '1 Low Flat Rate' to win customers
197.)
Sony plugs in for new customers
198.)
TBWA/ISC Malaysia finds it pays to stay together
199.)
Tiger gets tatted up
200.)
Samsung Anycall aims to challenge iPhone
201.)
Wen Ken launches water drink
202.)
Innity chats up eBuddy
203.)
Volvo confident with marketing approach
204.)
3-Sixty shows off
205.)
Ikea rapped over new range
206.)
Should Hong Kong be worried?
207.)
The headlines MMHK Sept
208.)
Regional watch MMHK September
209.)
Entertainment drives the third screen in Asia
210.)
TNT says "Sure we can" after " Can do"
211.)
MasterCard: Women shop more than men
212.)
Interbrand creates new China role
213.)
15 million potential clients with Google News Malaysia
214.)
Maxis gets headstart on Blackberry bold
215.)
Interbrand: Coke still top dog
216.)
Rise, perk, lush and rest at the Fairmont
217.)
Preferred Hotels Group goes to Wego
218.)
Maxis brings consumers a hi-tech Ramadan
219.)
Local talent setting excellence at international level
220.)
More work for fuel companies
221.)
Makheia Asia makes Asia move
222.)
Tiger hunts soccer fans in packs
223.)
CNN news feeds make it to mobile
224.)
StarHub dons a new look
225.)
Asia telco veteran picks up the call at Maxis
226.)
Consumer research results give buying forensics
227.)
OCBC retains Y&R
228.)
Etihad's new agent with a mission
229.)
RWS gets dressed for success
230.)
Peugeot shifts gear to art world
231.)
Safra Radio overhauls
232.)
Visa appoints TBWA as creative lead
233.)
HP adds flair to womens tech market
234.)
BTS launches regional HQ
235.)
Caltex powers AFF Suzuki Cup
236.)
TSA scores rights to Italy and Spain for FIFA
237.)
Samsung goes pink
238.)
Singapore Motorshow 2008 flags off campaign
239.)
Branding Angus, Thongs and Perfect Snogging
240.)
Ruder Finn inks PR deal with LVMH
241.)
TMI opens to first round wooing
242.)
Grey taps cultural roots to promote hand washing with soap cause
243.)
Ninemsn evolves mobile platform
244.)
Ogilvy lands Changping modernity project
245.)
Tourism Malaysia targets Chinese travellers
246.)
Purple makes Hong Kong debut
247.)
Energizer's records go on and on and on
248.)
Nespresso identifies emerging luxury class
249.)
Three vying for Malaysia Airlines project
250.)
Asian consumers moderate spending
251.)
Omnicom lands at the City of Dreams
252.)
Momentum hires Tsang as MD
253.)
Auditors' final say on Effie winners
254.)
Proton hands over naming rights
255.)
Royal Selangor strikes Gold at POPAI
256.)
Motorola's Lena Goh makes Microsoft move
257.)
Pizza Hut up for grabs
258.)
Wego beefs up partnership
259.)
Curtain raiser at Global Brand Forum Malaysia
260.)
Chivas Studio taps creative community
261.)
CanonGoesGreen with Dentsu and partners
262.)
Australian Pork executes ATL campaign
263.)
O&M dominates Agency of the Year awards
264.)
Crush rolls out Maxicare work
265.)
Levi's unbuttons at newstands
266.)
Luxury overload arrives at WSJ
267.)
Google tries to have it all
268.)
Grain & Pixel brings F1 to Hugo Boss
269.)
Ocean Park creates Chinese Halloween
270.)
Market changes hit SCMP Group
271.)
Two days until top agency named
272.)
Bag-men tout online sex toys
273.)
Smartone further pushes HomePhone+
274.)
Going for gold_eds letter MMHK Aug
275.)
The headlines: A month in news
276.)
Asus picks Religion for Eee PC biz
277.)
OMG creates Pathway to consumer behaviour
278.)
Poll: Hong Kong's masters of luxury?
279.)
Maybank makes agency appointments
280.)
Aesop stamps signature on Hong Kong
281.)
Maxis successful with small-scale outreach
282.)
End of the GfK-TNS affair
283.)
MAS creative not up for grabs, project is
284.)
An underwater transaction for Olympus
285.)
Coke launches goodwill campaign
286.)
Divided Loyalty
287.)
Heading a revolution - Aug'08 profile
288.)
Marketing To Women
289.)
Taubman gives a peek into Macau complex
290.)
Saatchi's takes JobStreet in three-way pitch
291.)
Samsung focuses on camera products
292.)
Interbrand expands global portfolio
293.)
The Greek River God gets revamped
294.)
P&G's markets Total Effects against aging bodies
295.)
The Pitch HK: China, the promised land?
296.)
U Mobile's campaign garners over 100,000 subscriptions
297.)
Motorola prolongs Ming Dynasty
298.)
The Pitch: China, the promised land?
299.)
Parkroyal 'teas' up brand awareness
300.)
Jörg dabbles in races and gets airtime
301.)
McCann Worldgroup Housewarming Party
302.)
Service excellence goes a long way
303.)
Tom Group launches Stardoll for China
304.)
Punj Lloyd Eyes Changi Airport
305.)
Nokia ?N-Gages? with Garena.com
306.)
Acxiom?s Bordelon resurfaces at Merkle
307.)
Are the good times over?
308.)
Hilton Beijing pushes dining service
309.)
The Mira looks for style-minded travellers
310.)
Rice, mice and more hits for SunPage
311.)
Nippon launches 'Blobbies' of paint
312.)
?Ultimate party? for Heineken enthusiasts
313.)
Newcomer El Toro sets its sight on Hong Kong
314.)
Barclays Wealth to sponsor ?da:ns? festival
315.)
Chivas snubs F1, appoints PR AOR
316.)
Canon gets social
317.)
Shell and Cold storage promote F1
318.)
Zenith boosts China team with new hires
319.)
Wyndham Hotel brands united online
320.)
Guinness steps up to rugby challange
321.)
Planet Fitness goes True rebranding
322.)
Kae hunts for acquisitions
323.)
Macau looks beyond casinos tables
324.)
SmarTone opens first Experience Store
325.)
Intercon hires Di Cicco as new director of communications
326.)
StarHub believes in mermaids
327.)
Telkom appoints TBU
328.)
CIMB asks consumers to ?Save and Invest?
329.)
ING simplifies financial planning
330.)
Xbox Xperts to boost Xbox Live performances
331.)
Poll finds Chinese are looking to spend more
332.)
Singapore Air Force likened to the wind
333.)
Equestrio China enters the Olympic countdown
334.)
Suzuki fields ASEAN football sponsorship rights
335.)
Local companies see benefit from brand licensing
336.)
SAS pushes new CRM strategy
337.)
Timberland puts passion for outdoors on a pedestal
338.)
DDB wins Human Organ Transplant Act work
339.)
BrandStory to net Chinese for Vegas
340.)
Kingfisher Airlines to JWT Mumbai
341.)
Samsung launches Olympic sports channel
342.)
Queensland tourism explored with Qais
343.)
Direct Mail Case Study - Aug'08
344.)
Disney Music Group teams with Universal
345.)
Luhrmann to head Aussie tourism push
346.)
Wal-Mart plants a flag in Hong Kong
347.)
Research reveals women's spending clout
348.)
EA and HP tie up to launch Spore
349.)
'Beijing' rocks for new luxury magazine
350.)
GIO does mobile for click-to-call success
351.)
Smart Shop Display on its way
352.)
Magnum gets all webbed up
353.)
Coke selects Ogilvy for sustainability push
354.)
Marketing Solution Consultant ? JCS Digital Solutions
355.)
MasterCard gets on the catwalk
356.)
New site gives the down-low on high-end housing
357.)
Hilton Hotel plants Doubletree in Beijing
358.)
Kee Wah ups exposure as TVB drama sponsor
359.)
Red Bull Rookies unveiled
360.)
Ciba to launch Air Optix Aqua marketing effort
361.)
MTV extends partnership with YoYo TV
362.)
Cheil grabs another award for Homeplus
363.)
Blackberry turns bold and booms
364.)
Kodak cashes in on digitalising offices
365.)
Disruption at the Browhaus
366.)
Publicis acquires Portfolio
367.)
Bank of China sets Olympic countdown
368.)
Seizing the tiger by the tail
369.)
NTUC picks Euro as lead agency
370.)
ING shows its F1 smarts
371.)
Google partners local players to launch Google Maps HK
372.)
Evian taps on women's golf again
373.)
Reap bags Asus
374.)
Asian Aerospace targets Chinese buyers with enhanced website
375.)
141 Sercon activates Pulse Suite
376.)
TVB lends star power to eBay charity
377.)
KPMG picks Gosh and OMD
378.)
Starwood puts marketing staff first
379.)
Nike takes 'Courage' global
380.)
Clorets' pole dance for mini mints
381.)
Ex-Harry the Hirer now Staging Connections
382.)
Eight Partnership gets a bite of Apple
383.)
Forevermark partners Chow Tai Fook to launch HK$60m diamond
384.)
SilkAir says get out more
385.)
Quotient SG is now BrandACT
386.)
KLM celebrates anniversary with PurpleClick
387.)
Home Essentials offers budget furniture
388.)
Yahoo gets 'Style' makeover
389.)
Bluetooth marketer Aura arrives
390.)
WE Marketing Group gets gummies
391.)
Stylo rides F1 wave with fashion show
392.)
Baileys pushes cocktail shaker pack
393.)
Travelzoo lures young executives to its menagerie
394.)
Ellis heads STAR ad sales division
395.)
Watsons regional account lands at OMD
396.)
Coke and Yili leading Olympic marketing war
397.)
JWT campaigns for HSBC loans
398.)
iPhone mania sweeps Hong Kong
399.)
Traffic rush spurs social networks sites
400.)
Marketing to the super rich
401.)
Nokia OOH retains Heartland Media China
402.)
Vitasoy makes HK$10m brand investment
403.)
'Made in Italy', through China
404.)
Locals show taste for Peranakan
405.)
PCCW gears up for price war
406.)
GMP follows up on Raffles Place Ghost hoax
407.)
Volvo India MD set for Malaysia
408.)
Safe sex can't be fun
409.)
July'08 Feature - A brand new world
410.)
PublicisLive gets World Economic Forum boost
411.)
Cartoon characters plays big in licensing market
412.)
H&K emphasises digital with appointments
413.)
Coca-Cola builds its own 'bird's nest'
414.)
MOE settles on agencies for recruitment campaign
415.)
The Westin KL nabs director of sales and marketing
416.)
Gayana Eco Resort names GM
417.)
Carlsberg scores at UEFA Euro
418.)
MoCo opens in Hong Kong
419.)
DM Case Study - July 08
420.)
Shunra expands to APAC, opens office in Singapore
421.)
Design Bridge goes Dutch Lady in Vietnam
422.)
CSL makes aggressive push in mobility
423.)
Letting your brand do more for your talent
424.)
HKTB can't resist the summer temptation
425.)
Indonesian women dig Axe too
426.)
Robert Walters sets up shop in Thailand
427.)
Discovery HD goes Down Under
428.)
Market Research - July'08
429.)
Desperate Housewife in Magnum teaser
430.)
Friendster to send Text Alerts
431.)
Pulse launches IPO in London
432.)
Comment - July'07
433.)
The kiwi season is upon us
434.)
Singapore Traffic Police bored of gore
435.)
Fujitsu PC APAC turns 10, goes guerilla
436.)
Local music festival calls for sponsors
437.)
DMrocket goes direct
438.)
LG?s secret revealed
439.)
Crush to do up AHA!
440.)
Tequila drops stunt on unsuspecting car owners
441.)
StarHub redefines old adage
442.)
Rise of the brandgelists
443.)
MediaCorp launches Caldecott HD
444.)
F5DC and Eyeka strike agreement
445.)
Jeep's cross-linked online campaign pays off
446.)
Cathay and AmEx partner for card launch
447.)
Focus Media adds more bling
448.)
Hurun and WE connect to China's rich
449.)
Electrico looks to Clear Channel
450.)
Virgin Atlantic throws Erik a bone
451.)
Compuware 2.0 unveiled
452.)
Wow, W Hotel's campaign kicks off
453.)
China selected for co-branded camera launch
454.)
SoyJoy romance blooms with Ogilvy
455.)
The headlines - A month in news
456.)
Regional Watch
457.)
The great outdoors
458.)
GroupM acquires 3 accounts
459.)
TrueMove joins Conexus Mobile Alliance
460.)
Zipper giant fastens in on AS Roma
461.)
ACE asks "Why Not?"
462.)
Diageo reveals Man U deal
463.)
Four years of Asian Football for ING
464.)
Hutchison: More than just calling
465.)
Publicis JV looks for integration
466.)
You lose 50% of your marketing budget, what happens next?
467.)
Survey says email marketing works
468.)
Microsoft makes TV advertising play
469.)
Aquent sets up shop in Taipei
470.)
Email marketing catching on across APAC
471.)
Premiere Global Services launches myPortal
472.)
Yahoo goes mobile after Google
473.)
Discovery Hi Vision launches in Japan
474.)
Fluid takes aim at custom publishing
475.)
Jet Airways rolls out buses for brand push
476.)
Mock protest a runaway success?
477.)
Brandimage woos China OEMs
478.)
PGK Media and Broadcast Australia form JV
479.)
Irdeto announces new senior hire and Japan office
480.)
Sparky fronts StarHub again
481.)
St. Regis goes to KL
482.)
Pepsi sets Malaysian Record
483.)
Close but no Brandstorm cigar for Singapore
484.)
Adidas extends relationship to Iris India
485.)
3D conferencing now a reality
486.)
Poh Heng makes movie debut
487.)
IM now available for StarHub customers
488.)
Korean agency to present at Cannes
489.)
Taiwan Tatler launched
490.)
Slingers' stars aim for wow factor
491.)
Eight lands Moksha8 expansion brief
492.)
XFMedia to package DMG programmes
493.)
MasterCard hopes to cash in on Great Singapore Sale
494.)
NS.SG gets a facelift
495.)
Nike's new reality for teen mobile campaign
496.)
Canon turns to humour for business need
497.)
Impact Asia wins Singapore tourism PR
498.)
Asia beefs up for sports tourism
499.)
StarHub launches B2B campaign
500.)
Aviva sets no limit
501.)
Pure Media Asia adds Quamnet
502.)
iSentric takes Al Rajhi Bank mobile
503.)
Small business stand to gain from branding
504.)
Ogilvy wins more Venetian business
505.)
Standard Chartered banks on marathon
506.)
Kiwis wary of greenwashing
507.)
Mobile phones: Music to the ears
508.)
8RewardsRoad to make splash in Vietnam
509.)
Five star DDB
510.)
AdMax secures Thai Rath
511.)
Group Eight gets hold of Six
512.)
Preferred Hotels for Singapore
513.)
Velocity moves to emphasise branding
514.)
Online metrics: Small numbers tell a big story
515.)
Elemis and Paua partner for skincare push
516.)
JCDecaux shows off Pepsi football
517.)
Direct Mail Case Study - June 08
518.)
Creative Corner - June'08
519.)
Web Watch - June 08
520.)
PCCW claims pay-TV leadership
521.)
Kadence opens in HK, plots Shanghai move
522.)
Carl's Jr launch sees mechanical bull action
523.)
Messenger TV launches
524.)
HKBN hits YouTube for ridiculous campaign
525.)
Ogilvy PR drives new Rolls Royce
526.)
RWS avoids landing in hot 'shark fin' soup
527.)
AdMax launches Youth Channel
528.)
The Journal for women
529.)
Changes afoot at The Brand Union
530.)
HKTB push through Olympic Piazza
531.)
Sanyo's Eneloop takes to the streets
532.)
Dell installs new GM
533.)
Coach sets sights on Lan Kwai Fong
534.)
MindShare and Maxus Focus TVCs
535.)
Sunglass Hut over to Moon
536.)
Global Chupa Chups biz to BBH
537.)
Boss Pure sprayed at Tangs underpass
538.)
McCann gets portion of Venetian Macau business
539.)
WDA seeks agency for new campaign
540.)
'Let's play' at Raffles
541.)
McCann wins Happy Harbour
542.)
Yahoo and OMG study local internet audience
543.)
Transitions launches regional TSLA effort
544.)
Fancl preservative-free campaign pays off
545.)
EA to get Hands-On Mobile Korea
546.)
AXN Beyond coming soon
547.)
Ninemsn into dating market
548.)
AdTag official NDP Mobile Channel
549.)
TVB hires Yung as BDM
550.)
Local map portal launches
551.)
Bio launch hits Singapore and the Philippines first
552.)
Olympus campaigns to Turn
553.)
Study: Death of print not near
554.)
Police see no humour in PR stunt
555.)
WPP hires "Project Da Vinci" CEO
556.)
Industry supports earthquake victims
557.)
Entourage stripped of bras
558.)
Friendster campaigns for stars
559.)
Haier shakes up agency roster
560.)
Quamnet expands mobile reach
561.)
$100K spent on Raffles Place hoax
562.)
Afterworld Asia arriving
563.)
Carrie prefers Coke Light
564.)
NUS team wins Brandstorm pass to Paris
565.)
UEFA Euro 2008 frenzy begins
566.)
Air Asia on the offensive with Carat Media
567.)
Johnson & Johnson gets touchy with launch
568.)
SPH zaps Yellow Pages
569.)
'Got Character?' gets Webby
570.)
Great Eastern celebrates past and present
571.)
Apple loosens iPhone one-carrier policy
572.)
SMRT for greener travelling
573.)
Yahoo does T?m Cám
574.)
Smartone looks to online mobile users
575.)
ESS and Imagine pair up
576.)
Pi2 speeds up Speedpost
577.)
Air Asia ahead of MAS in online bookings
578.)
Search giants change tact
579.)
New brand ambassadors for True
580.)
NEA soft sells energy conservation
581.)
Batey and Lumina drive Audi A4 launch
582.)
Euro RSCG wins at Montreux
583.)
More bang for your online buck
584.)
20twenty wins two
585.)
FusionBrand hires web 2.0 expert
586.)
TNS cools WPP's acquisition fever
587.)
VW stirs a honking presence for Olympics
588.)
Waggener Edstrom wins Zuji PR
589.)
More money for those in advertising, marketing and sales
590.)
Seeing double with Levis
591.)
Mengniu teams up with NBA
592.)
CMC Markets picks AvenueOne
593.)
XM flags off Royal Caribbean campaign
594.)
Regional Watch - MMHK May08
595.)
The headlines - A month in news - MMHK May08
596.)
Viacom 'colors' India's screens
597.)
Standard Chartered glows with cabs
598.)
Proximity wins New Balance
599.)
Halal Malaysia to The Brand Union
600.)
Adobe launches Open Screen Project
601.)
StarHub sticks with HardCandy at Zouk
602.)
Zuji takes out top travel spot
603.)
Pfizer Australia consolidates with IPG
604.)
Using B2C tactics to make sense of B2B challenges
605.)
Targeting migrant workers
606.)
Direct Mail Case Study - May08
607.)
Brand Health Check - May08
608.)
Web Watch - May08
609.)
Marketing Insights
610.)
Milo milks OOH
611.)
BBDO Korea wins Levi's back
612.)
Mediacorp amps up local talent and shows
613.)
GMT XXL launches in APAC
614.)
Papa Johns pushes pizza culture to Chinese
615.)
Samsonite goes on CNN
616.)
Catapult births Slingshot
617.)
Volkswagen-Skoda gets even more mobile
618.)
web watch - MMHK May
619.)
AvenueOne launches Asian Amex work
620.)
M1 launches campaign that listens
621.)
Campbell's signs NSD for on-pack promo
622.)
Reap and Crush recharge Sanyo
623.)
MTV ups digital push Asia-wide
624.)
PepsiCo's Burwick goes global
625.)
Sherry to head marketing for Marriott Asia
626.)
MWG angles for bigger share
627.)
Flex drives Bridgestone exhibits
628.)
McDonald's offers free caffeine hit
629.)
Slingers eager for season of bricks
630.)
Samsung promotes HD on Nat Geo
631.)
Tiger games go underground
632.)
Flex Integrated Group formed by alliance
633.)
Bloomberg pitch down to four
634.)
Outrider appointed for Asian work
635.)
WOM best for online shopping
636.)
Shoppers seek value above all
637.)
SingTel turns up the F1 promotions heat
638.)
Rod to live a Mini life
639.)
China climbs global brands ladder
640.)
Asia Pacific leads in sports sponsorship
641.)
Lowe staffs up after new business drive
642.)
Unilever refreshes Sunsilk
643.)
Coke throws its weight behind torch relay
644.)
The unforgiving Singaporean - RD survey
645.)
Tourism Australia names nine
646.)
One2Free broadens target segment
647.)
Bacardi drives home responsible drinking
648.)
Microsoft ups ante with ad community
649.)
Tsingtao cheers Olympic spirit
650.)
Nurun China retains AWI digital account
651.)
Top 20 TV : D.I.E takes out Super Trio
652.)
iProperty.com hires from interactive agencies
653.)
AOL offers local advertisers additional choice
654.)
Guinness 9-ball makes a comeback
655.)
WOM marketing for Madonna
656.)
DDB Guoan swipes Huaxia credit account
657.)
Don?t keep me hanging, study says
658.)
New Balance to launch love hate campaign
659.)
BBC Global pulls out all stops for Top Gear
660.)
SingTel splash on the AYE
661.)
Good brands to be recognised
662.)
BBDO China chases luxury clients
663.)
Tiger campaign talks awards
664.)
Jet Airways enters China skies
665.)
Hong Kong gets its own Earth Hour
666.)
Harry?s leads mobile and online marketing push
667.)
Korn/Ferry ships out new campaign
668.)
Bezurk partners FastBooking
669.)
PHD wins global New Balance biz
670.)
Watsons targets women who puff
671.)
Pepsi brand goes mobile through MyClick
672.)
Nescafe launches online campaign
673.)
Four Seasons Magazine gets a facelift
674.)
Tomorrow launches T+L SEA?s first online campaign
675.)
iBrand unveils Top Destinations
676.)
Campers thinks inside the box
677.)
Alcatel-Lucent kicks off soccer challenge
678.)
Synovate launches brand tracking tool
679.)
MDIS rebrands and recruits
680.)
Fox Crime launches in Indonesia
681.)
Red Spider lands on the red dot
682.)
MTV and Swatch continue partnership
683.)
Not just a game
684.)
Search ambassador for R2
685.)
LV still the brand to beat
686.)
Rap star to bring down curtain on campaign
687.)
Malaysia has poor CSR practices
688.)
Burger battle hits the streets
689.)
Vizeum bags Mamee
690.)
SC Global spruiks luxury
691.)
Nokia does kung-fu
692.)
The Headlines a month in news
693.)
Malaysians want to be richer but are easily satisfied
694.)
Arc Malaysia grabs HP
695.)
Carat Interactive wins Tune Talk
696.)
UPDATED: EDC launches here
697.)
Malaysians big online gamers
698.)
BBC HD now on demand
699.)
Unilab picks Crush
700.)
Asylum brands frozen yogurt with spunk
701.)
You got ?Moooo?d?
702.)
Where are Hong Kong online users?
703.)
Kult births C3 and Prataman
704.)
BBC brings new channels to Indonesia
705.)
Mydin boycotts Dutch products in protest
706.)
The Lords of the Rings
707.)
Brand Health Check - Apr08
708.)
DM Case Study - Apr08
709.)
Web Watch - Apr08
710.)
DDB International now Milk+Co
711.)
Moet enters luxury spirit market in China
712.)
Club Med unveils global branding push
713.)
Meat still sweet at any temperature
714.)
Research International bolsters China presence
715.)
Golin Harris takes Legation Quarter project
716.)
Online racing game launched
717.)
BusinessWeek partners with LinkedIn
718.)
Solutions is now Solutions | Digitas
719.)
Emirates goes transparent
720.)
Motorola splits operations, seeks CEO
721.)
MTV calls aspiring artists
722.)
Friends launches first TV campaign
723.)
Baron?s issues strong challenge
724.)
Group Eight promotes Adelaide
725.)
Income selects creative and media
726.)
Nike+ takes top Gunn Gong
727.)
Heroes Happen Here, happens here
728.)
Smartone phones homes
729.)
LV is most desired luxury brand in HK and SG
730.)
LoLo picks Euro RCSG for new aloe drink
731.)
Nivea nets Nat
732.)
Singapore's DM excellence awards kick off
733.)
Lion City gets Lion Air
734.)
Reebok makes its move
735.)
Discovery Channel Magazine's marketing pays off
736.)
Asia's sponsorship growth continues to rise
737.)
Cold Storage sponsors Singapore's Kids Run
738.)
Publicis chosen as SSC's playmate
739.)
Rednano is beta
740.)
G2 tips on countering big retailers
741.)
BMW sponsors budding filmmakers
742.)
Fleishman-Hillard grows health division
743.)
Unilever launches Rexona widget on Friendster
744.)
Score with Durex's ?Pleasureball' game
745.)
Indian cable TV growth at stake: CASBAA
746.)
F1 in goes to schools
747.)
Nokia ramps up music strategy
748.)
Time Out Singapore spruiks online ad space
749.)
MySpace China strikes video sharing deal
750.)
Ladies wanted for sporting culture
751.)
McDonald's sends kids to the Olympics
752.)
ING ramps up marketing efforts for Grand Prix
753.)
Outrider wins Unilever search business
754.)
Proximity campaigns without the product
755.)
Adventures in tailored travel
756.)
Raising an army
757.)
The headlines a month in news
758.)
Wunderman rebrands
759.)
The MLM case
760.)
Genting International in online gambling
761.)
Olay relaunches travelogue
762.)
Interbrand sets up in Malaysia
763.)
Alonso back for ING F1 efforts
764.)
Hakkinen finds cause for comeback
765.)
Nestle Foodservices gets rebranded
766.)
GE Money listens and returns with James 2.0
767.)
Coffee executives on LG radar
768.)
HP equips women with more than handbags
769.)
Coke Zero goes guerilla and viral
770.)
Nielsen plays for global positioning
771.)
Golf gets a booze
772.)
Cyberspace helps opposition
773.)
now TV claims leadership position
774.)
BE chief relocates to expand biz
775.)
OSRL/EARL needs a new name
776.)
Maxis widens lead ahead of Digi
777.)
Disney heads online for Chinese youngsters
778.)
Samsung and Discovery continue HDTV evangelism
779.)
Singapore up for user generated opinion
780.)
HPB opens hearts to HIV/AIDS sufferers
781.)
Singapore Expo intensifies rebranding efforts
782.)
Mosaic gives a window into MDIS offerings
783.)
McCann wins MIFC
784.)
Capturing China's auto buyers
785.)
Smartone dances to new tunes
786.)
Grey opens Eye on Asia
787.)
UPDATED: Spain communicates pink desire to SE Asia
788.)
HP procurement still fronts PR review
789.)
Red agency born in Vietnam
790.)
Synovate: Levi?s is the most popular jeans
791.)
BN spends RM1m in ads
792.)
PCCW expands Eye service
793.)
Famous four in Olympic Torch Relay
794.)
Pulse expands to India
795.)
Regional Watch MMHK
796.)
Carl?s Jr to Jaab
797.)
JWT boosts integrated offering
798.)
Coke Zeroes in on Singapore
799.)
Naga DDB wins Malaysia?s first Effie
800.)
Marketing travel and tourism in Asia
801.)
Ed's Letter - Mar08
802.)
Asians and their thoughts on brands, advertising and life
803.)
Brand Health Check - Mar08
804.)
Direct Mail Case Study - Mar08
805.)
Tracking the Asian Tiger
806.)
Comment - Mar08
807.)
Organising chaos in response marketing
808.)
OgilyOne China hired Wan for digital efforts
809.)
TV on downward trend
810.)
SJIC finalises IDR agency roster
811.)
Nokia design push gains momentum
812.)
OMD appoints APAC chief
813.)
DM gets nod for effectiveness
814.)
Juve signs MP & Silva
815.)
UPDATED: DHL edm surpasses benchmark
816.)
Carat spots key consumer trends for 08
817.)
Sa Sa strengthen brands and eyes China
818.)
Frenzoo hires creative head
819.)
Yili hands more business to JWT Beijing
820.)
Grey Re-examining Asian Values
821.)
Movius to launch mobile ad platform
822.)
Agencies pitch for MIFC
823.)
Branding in Asia of utmost importance, Grey
824.)
Maybe Maybelline made right online move
825.)
Sunkist solicit smiles for web campaign
826.)
UMW rebrands
827.)
Communicating CSR
828.)
Panasonic picks Lowe
829.)
Nielsen heads home for Chinese insights
830.)
HSBC woos female golfers
831.)
Changing the world, one sip at a time
832.)
MS&L Digital goes global
833.)
Samsung takes lead to launch iDTV
834.)
WEF CASE STUDY : Hutchinson Essar
835.)
Seeking shining start-up for inaugural award
836.)
WEF CASE STUDY ? Ja! Natürlich
837.)
Olsen spruiks Redken
838.)
HSBC turns green ambassador
839.)
Petronas gets kids talking about F1
840.)
DraftFCB Retail looks to a bright future
841.)
Ogilvy nabs Ikea
842.)
Meritus gets Sparkfury
843.)
Rolls-Royce reaches out to Chinese ultra rich
844.)
Ayamas win for Lowe
845.)
Shoppers blind to green crusade
846.)
F1 aids more love for ING
847.)
Readers take centre stage for Apple Daily
848.)
Kae does Singapore and Shanghai offices
849.)
WEF CASE STUDY ? RaboPlus
850.)
Montblanc pursues women
851.)
WEF CASE STUDY ? Le Numéro 118 218
852.)
Fleishman and Paprikas? healthy valentine
853.)
Pulse expands into London
854.)
Grey to deliver StemCord ads and marketing
855.)
Asian marketers defend waste claim
856.)
Asian marketers defend waste claim
857.)
SinoTech Media partners DMS Group
858.)
Hyundai parks at Initiative
859.)
Acision and OgilvyOne now allies
860.)
Sony puts movie fans in motion
861.)
McCann beefs up creative team
862.)
Where's the money in mobile advertising?
863.)
Delay No Mall takes on guerilla marketing
864.)
Twinity marketing to become reality
865.)
Weaker growth in retail sales expected - MasterCard
866.)
Astana to do safety TVCs, budget tripled
867.)
The headlines, a month in news
868.)
BBS taps on F1 marketing know-how
869.)
W Hotel gears up for Q3 launch
870.)
Celebrity scandals and brand image
871.)
Octagon shifts operations to China
872.)
Ed's Letter - Feb08
873.)
Marketing Peer Briefing - Feb08
874.)
The in's and out's of enterprise IT marketing
875.)
The Singapore social media dichotomy
876.)
Brand Un-conscious
877.)
Comment - Feb08
878.)
DM Case Study - Feb08
879.)
Brand Health Check - Feb08
880.)
Teens and Great Eastern in a chorus
881.)
IDA searches for media agency
882.)
Campaign ends with a kiss
883.)
WEF CASE STUDY: Allianz Riester
884.)
Mindshare China tweaks senior team
885.)
Tourism Australia stunts cinema goers
886.)
Marketers wasting company money
887.)
Encompass aligned with JWT
888.)
Coca-Cola blogs
889.)
Is there money in mobile advertising?
890.)
WEF CASE STUDY: Bandidos
891.)
Sabah all out for tourism
892.)
Wunderman brings Law to Singapore
893.)
Morley to lead Nielsen Marketing China
894.)
Tenders up for sex and cigarettes control
895.)
AdTag, MediaCorp go for reader feedback
896.)
Mirror world sparks tourism opportunities
897.)
JWT Malaysia gets a stake in Tourism Malaysia
898.)
MAS picks RMG Worldwide Malaysia for digital
899.)
Wisma stunt targets women
900.)
New World taps Grey for IDD launch
901.)
HP chases China's lucrative youth market
902.)
Five agencies after Digi account
903.)
Proton on media spend
904.)
MAS close to announcing digital agency
905.)
Axis represents Nokia Ad Biz
906.)
Spa search portal enables targeted promotions
907.)
Bloggers recognised at convention
908.)
Luxury superbrands entice China's superich
909.)
Girl on Girl a hit
910.)
Terengganu comes out of its shell
911.)
Holiday Inn meets heroes everyday
912.)
NatGeo debuts world?s first smart tunnel
913.)
Sony goes social for Cyber-shot
914.)
Mouse carnival gets guerrilla start
915.)
HPB introduces ?HIV credit card?
916.)
Avaya appoints Hong Kong GM
917.)
Sharapova and Sony Ericsson team up
918.)
Great Eastern starts life at 100
919.)
Crush and Bang climb to the Pinnacle
920.)
Footfall Index to rollout in Hong Kong
921.)
Perodua mystery car goes NagaDDB way
922.)
Media strategy wins over creative for tourism
923.)
Hakuhodo wins Ajinomoto pitch
924.)
Malaysians are SMS junkies
925.)
Ed's Letter
926.)
F1 hits the road(show)
927.)
TNBT names new regional VPs
928.)
Raymond Weil feels Vibes
929.)
Leapfrog lands in Asia
930.)
Direct Marketing Agencies
931.)
The headlines, a month in news
932.)
Moderate drinking keeps you sexy
933.)
Top SME brands get recognised
934.)
Wunderman helps Xbox nurture customer relationships
935.)
MAS calls DM tender
936.)
AirAsia and Tiger Airways promo face off
937.)
Guinness Anchor reaches out to the Chinese
938.)
Changing nature of man
939.)
WPP takes research focus
940.)
Consumer confidence high in HK
941.)
Regional news
942.)
Samsung musicall hits Hong Kong outdoor
943.)
Flyer lifts spirits
944.)
Is a new look OK with you?
945.)
Ng defects to Express Airways
946.)
Y&R wins major investment company pitch
947.)
JWT augurs the future
948.)
Y&R wins major investment company pitch
949.)
Hitachi goes warm and fuzzy
950.)
HSBC putts women first
951.)
Synovate goes after multi-market clients
952.)
Omnicom takes a slice of Shunya
953.)
March of the Guinness penguins
954.)
Lenovo gets the idea
955.)
MBF gets wheels for deals
956.)
The Central signs on OOH media rep
957.)
More room for Room Service
958.)
Brand Health Check - Jan08
959.)
Ed's Letter - Jan08
960.)
Comment - Jan08
961.)
Not a short term thinker
962.)
Now you see it, now you don't
963.)
Direct Mail Case Study - Jan08
964.)
Flight stimulator
965.)
The era of digital change will break you if you don't embrace it: Accenture study
966.)
Tune Store taps on fast growing Kota Kinabalu
967.)
More ad dollars for apparel brands
968.)
Courts Mammoth undergoes mega rebranding
969.)
AirAsia flogs fashion to pay for ads
970.)
Tune Money shows ambitious tone
971.)
SADD to deter drink driving
972.)
Little shophouse of Nando's
973.)
Tourist spots show transit X'mas spirit
974.)
MEC snares Sony's Asia media biz
975.)
HKTB shifts WinterFest strategy
976.)
Nokia dispenses joy to youths
977.)
MTV Switch-es on again
978.)
WPP scoops Agency of the Year
979.)
eBay hits the road for festive promo
980.)
Samsung opens Olympic shop at airport
981.)
Toshiba gears up for A&P blast
982.)
Market research stays offline
983.)
Nat Geo explains Chinese medicine
984.)
Philips calls for lab rats
985.)
4As defends Petronas brand ranking
986.)
Dell's push not made to order
987.)
Samsung confident in word-of-mouth
988.)
APAC onboard for WPP's ?teamRoyal?
989.)
Ad banners get a second life
990.)
Consumer outrage over Santa clause
991.)
HKBN makes senior marketing hire
992.)
Naga DDB puts Malaysia on the map
993.)
Labuan Offshore seeks new positioning
994.)
No ads, no worries. Nudie debuts in HK
995.)
HPB talks about sex
996.)
Branding Asian sports stars
997.)
The great credit card face off
998.)
Ninemsn remarkets to narrowed audience
999.)
Troubled Malay Mail to be sold off
1000.)
Digi launches no frills mobile brand, Happy
1001.)
Citibank adds new dimension to loyalty
1002.)
Great Eastern launches RM7 million blitz
1003.)
Do heads Spire Vietnam office
1004.)
Science Centre now called... Science Centre
1005.)
SIA targets the really young
1006.)
UPDATED: Lenovo serves Olympic sponsorship rights to rival Acer
1007.)
Sun promotes Tan to VP Marketing
1008.)
Brand agencies face off
1009.)
Ongoing HP party tours Asia to full houses
1010.)
CooperVision tries its hand at first consumer campaign
1011.)
Global favorites dominate research
1012.)
No big show for the events agencies
1013.)
Alchemy rebrands Ong First
1014.)
Temasek Poly advocates self-expression
1015.)
Singapura Finance goes modern
1016.)
Barcadi and Sydus share free mobile music
1017.)
iProperty enters Hong Kong
1018.)
Catalist for SESDAQ metamorphosis
1019.)
Talking Tunes with Jason Lo
1020.)
iProspect prospects in Malaysia
1021.)
What?s your worth?
1022.)
The Truth is in the Details
1023.)
New airport hotel gears up for take off
1024.)
CGM drives 'I am a Hub' campaign
1025.)
WPP will create new agency for Dell
1026.)
Aegis tips solid growth in 2008
1027.)
Job of the Day: Regional marketing manager, Media & Analyst, Robert Walters
1028.)
Starwood captures MICE with web
1029.)
The headlines a month in news
1030.)
Ed's Letter - Dec07
1031.)
2007: In the fast track
1032.)
Shine On
1033.)
Marketing Peer Briefing - Dec07
1034.)
Comment - Dec07
1035.)
Brand Health Check - Dec07
1036.)
Samsung's hubbub on Habbo
1037.)
The busine